Customer acquisition for SMBs

Find new customers and reach them personally.
Physically and digitally.

selqo finds the right customers, reaches out with highly personalised, handwritten letters and follows up digitally until the deal is done. You approve every message and always stay in control.

Personalised letter sliding out of a handwritten envelope
99%market coverage. Even in the smallest niches.
90%open rate among SMB owners and managing directors
10×higher close rates than cold email alone
TruckWashOffice GGL Grothe Rauch Digital NTT Telematik-Service Sysgrade

GDPR

100% software made in Germany

Hosted on European servers

It’s getting harder and harder for small businesses to win new customers.

No suitable target customersMany small and mid-sized businesses don’t appear in any lead database. General-purpose AI tools often cover only a fraction of the relevant market and analyse only a few signals.
Decision-makers are unreachableAI-generated cold emails and LinkedIn messages increasingly land in spam or get ignored.
Follow-up falls apartWe know from experience that a deal takes several touchpoints. But consistent follow-up eats time and is often forgotten.

Find, reach out, follow up.

1Find

Your market is bigger than you think.

selqo searches the entire web for suitable customers, analysing millions of signals along the way. We find information others miss – and pinpoint exactly the companies your offer truly fits.

  • 99% market coverage
  • Millions of signals from across the web
  • Every lead suggestion comes with a clear reason
2Reach out

Because first impressions count.

selqo writes highly personalised letters tailored to each of your target customers. Once you approve, we send your letter in a premium, handwritten envelope. That way you get noticed – and remembered.

  • Highly personalised letter in a handwritten envelope
  • We handle printing, handwriting, postage and shipping
  • Nothing goes out before you approve it
A real selqo letter: personalised letter in a handwritten envelope
Open rate
selqo letter90%
Cold email10%
3Follow up

We keep at it until the deal is done.

Deals rarely close after the first contact. That’s why selqo follows up by email and, if needed, stays in conversation with your prospect for months or years – without ever being pushy. That’s how you win new customers for the long run.

  • Follow-ups that never feel pushy
  • If needed, over months or years
  • Until the deal is done
“We operate in a highly specialised niche and have tried many tools. But none of them ever found us the right customers. selqo is by far our most effective acquisition channel.”

Management, TruckWashOffice

3months with selqo
2new customers won
“selqo lets us research relevant contacts in a targeted way and approach them by post. That is no contradiction, but a deliberate way to stand apart from the flood of information by email. One more foundation for lasting customer relationships.”

Management, STAGEx GmbH

4weeks with selqo
40+companies in talks

We know what we’re talking about.

Hendrik Wittrock on stage at the WhatsApp Business Summit

Hendrik Wittrock

Co-Founder & CEO

Knows how to make AI work in sales. Scaled Delivery Hero’s AI account management from 0 to over 40,000 customers in 12 months, all now served autonomously. Read the press release ↗

Delivery Hero Oliver Wyman Goldman Sachs London School of Economics University of Mannheim
Mirco Gemmeke

Mirco Gemmeke

Co-Founder & CPO

Knows SMB sales problems first-hand. Successfully ran seven small and mid-sized businesses over more than ten years.

Fundis NEWCAB Sysgrade Truck Wash Breuna NTT Gemmeke Logistik TruckWashOffice
Thomas Bussek

Thomas Bussek

Co-Founder & CTO

Knows the critical nuances of modern language models. Spent over six years as a computational physics researcher at RWTH Aachen.

RWTH Aachen University Fraunhofer-Gesellschaft

Your ambitions. Your plan.

Growth
≈50qualified leads per month
  • Personalised letters incl. postage
  • Email follow-ups until the deal is done
  • Target 2 industries at once
  • Call briefings prepared by selqo
€399/ month
on a 12-month term
Try it free
equals 20,000 credits / month
ProMost popular
≈110qualified leads per month
  • Personalised letters incl. postage
  • Email follow-ups until the deal is done
  • Target 5 industries at once
  • Call briefings prepared by selqo
€799/ month
on a 12-month term
Try it free
equals 44,000 credits / month
Custom
200+qualified leads per month
  • Handwritten letters incl. postage
  • Unlimited target industries
  • Letter volume to fit your needs
  • Personal support
Custom
Terms by arrangement
Contact us

All prices excl. VAT.

Frequently asked questions

What are credits?
Credits pay for the work selqo does for you: leads, letters, emails and call briefings. Every plan includes a fixed monthly allowance – the lead numbers above are guide values for it.
What do credits get used for?
Lead research and enrichment (accepted leads only)160
Highly personalised letter in a handwritten envelope (incl. postage)160
Direct email address of the contact20
Highly personalised follow-up email20
Cold-call briefing20

selqo isn’t right for every business.

A fit if you …

  • have no or only a very small sales team
  • sell to other businesses and want to reach the decision-maker
  • want good, qualified leads
  • are open to channels beyond email
  • want to use AI without giving up control

Not a fit if you …

  • already have a large sales team
  • prefer lead volume over quality
  • measure success in emails sent
  • want to fill your order book in two weeks

Because your first impression counts.

Try selqo for free and see for yourself.